New on Amazon

Amazon Latest plus Epic Deals

What’s trending on Amazon, new fashions, top-sellers, great deals, exclusive Prime member deals and shopping event – this is a chance for you to discover some of Amazon’s best deals of the season.

back to school or college tips

Back to school and off to college are two of the most exciting times in a person’s life. It’s a time for new beginnings, new experiences, new friends and for learning and growing. Check out the tips.

Harlan Coben's Shelter video

Based on the bestselling series by Harlan Coben, Shelter follows the story of Mickey Bolitar after the death of his father leads him to start a new life in suburban New Jersey.

Teenage Mutant Ninja Turtles apparel

Officially licensed Teenage Mutant Ninja Turtles apparel from Amazon Essentials and shellebrate the new movie.

ICON collection by Victoria’s Secret


NEW from Victoria’s Secret‎. Introducing the ICON collection by Victoria’s Secret.


NBNCon apparel

Just Launched: NBACon Apparel‎ – shop the NBACon Storefront, exclusively on Amazon, with product for all 30 teams and more.

Healthy Pet, Happy Pet‎

Healthy Pet, Happy Pet‎ – Make sure your fur babies have the best summer ever. Check out these deals on health and wellness supplies.

pickelball sport

Now Trending: Pickleball‎. This sport is everywhere – Get court-ready by checking out these ace finds.

pickelball sport

**Plus,** check out the new Joola x Ben Johns line of pickleball paddles! SEE LAUNCH

Thinking Pink Styles

Trending: Pretty in Pink‎ – Pink is the color of the season! Check out these fashion, home and beauty picks, so you can get dolled up.

Beyoncé's Renaissance Tour

Just Launched: Beyoncé’s Renaissance Tour Drop 2.0 – Amazon Music is the official online merchandise partner for Beyoncé’s RENAISSANCE WORLD TOUR. shop the new drop.

prime video releases

Prime Video‎ new releases *Good Omens (Season 2)

prime video releases

and *The Lost Flowers of Alice Hart

soccer fan gear

Visit Soccer Fan Central so you can cheer on your teams with officially licensed fan apparel.

modern rustic decor

Trending: Modern, rustic decor‎. Check out these trending finds for a sophisticated update on a beloved home motif.

Crest 3D Whitestrips, Professional Effects, Teeth Whitening Strip Kit, 44 Strips (22 Count Pack)

YETI Rambler 12 oz. Colster Slim Can Insulator for the Slim Hard Seltzer Cans, Ice Pink

LANEIGE Lip Sleeping Mask: Nourish & Hydrate with Vitamin C, Antioxidants, 0.7 oz.


Kindle Paperwhite (16 GB) – Now with a 6.8″ display and adjustable warm light – Black

TRESemmé, Extra Hold Hairspray, 14.6 Oz                                                                                                                                                                                                                    

Anker Portable Charger, 313 Power Bank (PowerCore Slim 10K) 10000mAh Battery Pack with USB-C (Input Only) and PowerIQ Charging Technology for iPhone, Samsung Galaxy, and More.

FYY Electronic Organizer, Travel Cable Organizer Bag Pouch Electronic Accessories Carry Case Portable Waterproof Double Layers Storage Bag for Cable, Cord, Charger, Phone, Earphone, Large Size, Black

TOZO T10 Bluetooth 5.3 Wireless Earbuds with Wireless Charging Case IPX8 Waterproof Stereo Headphones in Ear Built in Mic Headset Premium Sound with Deep Bass for Sport Khaki


Bose QuietComfort 45 Bluetooth Wireless Noise Cancelling Headphones – White Smoke

JBL Tune 230NC TWS True Wireless In-Ear Noise Cancelling Headphones – White